Insights & Guides

CRM Insights & Guides

Practical guides on bespoke CRM for London SMBs — cost comparisons, ROI analysis, buying guides, and industry-specific advice from the team at VantagePoint Networks.

Cost Analysis28 April 2026·8 min read

Bespoke CRM vs SaaS: The True Cost for UK SMBs

A detailed cost comparison between commissioning a bespoke CRM system and subscribing to Salesforce, HubSpot, or Pipedrive — including hidden costs most SMBs overlook.

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ROI & Strategy14 April 2026·6 min read

CRM ROI: What UK Professional Services Firms Actually See

How law firms, accountancy practices, and financial advisers measure CRM return on investment — and the numbers that justify the build cost within 12 months.

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Buying Guide31 March 2026·7 min read

How to Choose a CRM System for Your UK Business

A seven-step process for evaluating CRM options — from defining your requirements to choosing between SaaS, off-the-shelf, and bespoke — without being sold something you don't need.

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